Make Your Case

A Self-Evaluation Course for BigLaw Attorneys

Early Black Friday Offer: $497 through November 30

Price increases to $797 on December 1.

Give the firm a stronger case for your contribution

and your future.

Your firm already has your hours and collections. Your self-evaluation is your opportunity to explain what those numbers don’t: the judgment you exercised, the responsibility you carried, and the practice you’re building.

Make Your Case helps you turn that account into a complete draft in your firm’s format, with personal feedback from Erika Royal, a former AmLaw 100 partner with 22 years in BigLaw.

Whether your year was strong, disappointing, or somewhere in between, learn to claim your accomplishments, account for setbacks, and set aggressive, impressive goals with a specific plan behind them.

What this approach has helped clients do

One coaching client used this approach to write her self-evaluation after falling short of her hours target. She subsequently received a significant bonus.

Another coaching client received feedback that her self-evaluation was impressive and helped position her for an invitation to apply for partnership. She received that invitation; the partnership decision is pending.

These clients worked with Erika personally. Their experiences illustrate what a well-developed evaluation can contribute; compensation and advancement decisions depend on multiple factors.

What you get

Personal feedback from Erika: Submit your draft and three pressing questions. Erika reads your materials beforehand and prepares for your private, 30-minute feedback call.

Seven short video lessons: About 35 minutes of practical teaching on explaining your contribution, owning your results, and showing where you’re headed.

A downloadable workbook to keep: Examples and exercises guide you toward a complete draft. A year-round Progress Log helps you track your commitments, actions, results, and learning.

Six optional AI prompts: Help organizing your material and strengthening your writing while preserving your facts and actual role. No AI required.

A brief written recap: Your key feedback and next steps after the call.

Work through the course using your own experience and your firm’s form, then bring your draft to Erika for prepared, focused feedback.

Useful now and

throughout the year

If your evaluation is approaching, use the course to develop your draft. If it’s months away, use it to set ambitious goals, build your action plan, and start tracking progress.

You may use your included call for either your completed evaluation draft or your early-year goals and action plan.

Access and your feedback call

Get immediate portal access for 12 months from purchase, with the same 12-month window to use your one included call. Download and retain the workbook for personal use.

Submit your materials and three questions at least three business days before your appointment. Calls are subject to availability; purchase does not reserve a date. Book early enough to revise before your firm’s deadline. Late materials may require rescheduling.

The call provides focused feedback on your questions. Comprehensive line-by-line editing, co-writing, and follow-up revision rounds are not included.

Feedback calls are recorded and transcribed. Erika may use AI tools to assist with preparation and written recaps; she personally reviews your materials and feedback.

All sales are final; access begins immediately upon purchase. No course guarantees a bonus, promotion, or favorable review.

Make your case for $497

Your year deserves more than an updated version of last year’s evaluation.

Early Black Friday pricing ends November 30.

The price increases to $797 on December 1.

12 months of course access
A downloadable workbook to keep
One prepared, personal feedback call with Erika

Enroll In Make Your Case

Payment